I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web. Like all surveys of this age group and how they interact with technology, it was fascinating.
The survey involved nearly a thousand participants ages 16 to 24, and the good news for…
Source:How Would Sterling Cooper Deal [...]
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Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, “no.” And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices [...]
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Tags: advertising, Air Time, Ambivalence, Anomalies, behavioral, Consumer Attitudes, Environments, Experiences, Marketing, Massive Blocks, Privacy Questions, Radio Air, Surveyor, Surveys, Tv Show, Web Page