Next month Scout Analytics will begin testing keystroke dynamics — technology that creates individual digital fingerprints for each consumer user — as a behavioral targeting tactic. Then Scout plans to offer its technology to retailers and other businesses that target ads directly to consumers through behavioral targeting platforms.
Source:Security Co. Keystroke Data To Support Behaviorally Targeted [...]
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Tag Archive: Tactic
Security Co. Keystroke Data To Support Behaviorally Targeted Ads
Custom Sell-Sheet Emails
Marketing and sales teams should work together to achieve the best results possible. Dave Mossop, Interactive Media Specialist, Expedia CruiseShipCenters, is no stranger to that concept.
Mossop’s team handles much of the online marketing for the brick-and-click cruise agency’s 2,500+ sales agents. We published an article today describing his team’s effort to support their agents with [...]
Marketing Tactics vs. Social Media Strategy
Fully research why you’re using a particular social media strategy tactic. Did your agency tell you that you “need” it? Or is your audience there and interacting already, or is there potential for branding and exposure? …
Source:Marketing Tactics vs. Social Media Strategy
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Interviewing In-House Experts for Audio/Video Content
Our recent case study about Level 3 Communications’ video eBook highlighted a great tactic for getting non-marketing colleagues to help create marketing content. It can be hard to convince a busy VP or engineering-type to write something for you, but they’ll often agree to be interviewed on a subject for a video or audio piece. [...]
Customer Segmentation and SEO — A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. …
Source:Customer Segmentation and SEO — A Beautiful Couple
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