Targeting consumer behavior will drive all online advertising. Semantic technology also will support the targeting. It’s not what I want, but I believe it will happen. But the industry still has work to do.
Source:Targeting To Become Dominant Online Marketing Tool
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Among all of the possible messaging goals a marketer might get assigned, convincing online users that targeted advertising will be good for them has to be one of the toughest. As we have discussed in these columns, and at recent OMMA Behavioral shows, the communications piece of the online privacy and data collection puzzle is [...]
Behavioral targeting is one of those terms execs just want to stay away from because it’s often defined as a creepy technology that follows people around the Internet. But how will marketers understand and learn about the technology if no one wants to talk about it? I suppose you can hash out the details behind [...]
I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web. Like all surveys of this age group and how they interact with technology, it was fascinating.
The survey involved nearly a thousand participants ages 16 to 24, and the good news for…
Source:How Would Sterling Cooper Deal [...]
As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number [...]
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