If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009. Overall, year-over-year growth among the 13-17 [...]
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Tag Archive: Teens
Engage:Teens: Seize The Mobile Opportunity
As a marketer you have a lot of questions about teens; they have a lot of questions about your products as well as the rest of the world. They need help sorting them out, and mobile devices are fast becoming their oracle.
Source:Engage:Teens: Seize The Mobile Opportunity
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Study: U.K. Teens Gravitate to Facebook, Shun MySpace and Bebo
comScore data suggests young adults are abandoning secondary networks.
Source:Study: U.K. Teens Gravitate to Facebook, Shun MySpace and Bebo
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What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
Teenagers love their cell phones, which makes mobile an excellent medium for brands to talk to their young customers, but only if marketers play by the youngsters’ rules, according to research consultants Frank N. Magid Associates.
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Source:What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
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Marketing Daily: JC Penney Steps Up Its Quest For Teens
Themed "Schooled in Style: Smart Looks for Less," the company hopes to win over kids who are looking for sizzle, but stuck with the constraints of their parents’ wallets. "We want our customers – both from the teen perspective and their parents’– to feel like they can still afford great style and quality, despite what’s [...]
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