The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use consumer, expert and organizational endorsements to make claims about products.
There are many important updates, which become effective Dec. 1. MarketingSherpa is working on an article [...]
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Tag Archive: Testimonials
Liable for Bloggers’ Claims
Internet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. …
Source:Internet Law 101, Part 1
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Affiliate ‘Flogging’ in Question
While we wait for the Federal Trade Commission to release its final revisions to its testimonials and endorsement guidelines, I’ve been talking to several experts to get a better idea of what the revisions might mean.
Last week, I spoke with Todd Harrison, Partner, Venable LLP, who focuses his practice on federal, state, and international consumer [...]
Testimonials at Risk
Advertisers beware: the FTC is reviewing changes to its guidelines for testimonials and endorsements–the first such changes since 1980. If approved, they could impact everything from social media marketing to late-night TV ads.
Source:Testimonials at Risk
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