Personalization has always been a very tough nut to crack. Generally, most of us like the idea of a highly customized feed of information, but we would rather not have to engage in all of the form-filling and box-ticking it requires at most content sites.
Source:Interested? Personalization Requires Collaboration
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B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with your content, and in [...]
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