Live programming more desirable than on-demand
Source:Local Appeal for Mobile TV
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Live programming more desirable than on-demand
Source:Local Appeal for Mobile TV
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As much as we like all of those branded apps and leveraging the phone to activate TV programming and out-of-home advertising experiences, users do not always conform to the fantasies of national brands. The mobile competition for mindshare will be fought on the ground, close to home — and over the information that is most [...]