B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with your content, and in [...]
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Tags: advertisers, Audience, B2b Biz, B2b Content, behavioral, Cfos, Efficiencies, Money Source, Networking, Target, Tough Nut, Trade Categories, Trade Publishing, Veteran
At conferences like TechCrunch50, it practically rains startups. But finding a killer app isn’t easy. To help sift through the hype, we turned to a former tech journalist and startup veteran for the inside scoop.
Source:Jason Calacanis on what's hot and emerging
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Tags: Conferences, Hot, Hype, Jason Calacanis, Journalist, Killer App, marketing channels, nbsp, Scoop, Startups, Veteran