Technology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn’t know existed. It’s sort of like finding a $100 bill in the street gutter — only this scenario relies on targeting and calculated data rather than [...]
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Tag Archive: Vice President
A Shot of Mobile Apps
Paul Dolegowski
Vice President and Director of Interactive Marketing and Brand Technology
Brown-Forman
Source:A Shot of Mobile Apps
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Search Marketing Daily: How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. these investments will likely support search and display advertising. Patrick Moorhead, vice president and director of mobile platforms at agency Draftcb, says if he hears one more client say “I don’t think mobile is a [...]
Overcoming Multichannel Hurdles
Fiona Dias
Executive Vice President, Partner Strategy and Marketing
GSI Commerce
Source:Overcoming Multichannel Hurdles
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Focusing on the Core Customer Experience
Kevin Ertell
Vice President, Retail Strategy
ForeSee Results
Source:Focusing on the Core Customer Experience
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