Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.
Source:Video Ad Views Typically Only Around 10 Seconds
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Tag Archive: video ads
Video Ad Views Typically Only Around 10 Seconds
Behavioral Targeting Moves Into Video Ads
BrightRoll just unveiled a program to target consumers with banner and streaming ads based on their behavior across the Web.
Source:Behavioral Targeting Moves Into Video Ads
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Online Video Ads Are Creative Conundrum
Alan Schulman
Founder and Chief Creative Officer
The Digital Innovations Group
Source:Online Video Ads Are Creative Conundrum
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Targeting Consumers Anywhere They Consume Media
AudienceScience and Hulu inked a deal last week that could eventually move from the computer screen in the home office to the living room TV. The agreement tests the behavioral targeting technology on Hulu’s pure-play video ads.
Source:Targeting Consumers Anywhere They Consume Media
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For Video Ads, Shorter is Better
eMarketer reports that 46 percent of polled users refuse to watch more than 20 seconds of online video.
Source:For Video Ads, Shorter is Better
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