Tag Archive: Video Content

Consumer Goods Marketers Go Beyond Ads with Online Video

Low-involvement brands attract consumers with video content
Source:Consumer Goods Marketers Go Beyond Ads with Online Video

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What Is the Outlook for Paid Video Content?

The value of anytime, anywhere
Source:What Is the Outlook for Paid Video Content?

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Interviewing In-House Experts for Audio/Video Content

Our recent case study about Level 3 Communications’ video eBook highlighted a great tactic for getting non-marketing colleagues to help create marketing content. It can be hard to convince a busy VP or engineering-type to write something for you, but they’ll often agree to be interviewed on a subject for a video or audio piece. [...]

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U.S. Online Video Consumption Grows Considerably Year-over-Year

U.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008.
Source:U.S. Online Video Consumption Grows Considerably Year-over-Year

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Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there’s an opportunity to leverage this medium for your SEO efforts. We’ll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. …
Source:Video Search 101, Part 1

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