Question from the mailbag: I am now a VP-level media director. A premium site I have done A LOT of buying with for many successful branding campaigns over the years recently gave me the hard sell to become part of a client’s direct-response campaign. I verbally informed them that their site was recommended [...]
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Tag Archive: Vp Level
Woe The Digital Sale: Going Over The Media Director's Head
Question from the mailbag: I am now a VP-level media director. A premium site I have done A LOT of buying with for many successful branding campaigns over the years recently gave me the hard sell to become part of a client’s direct-response campaign. I verbally informed them that their site was recommended [...]
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