Twitter’s rapid growth this year has given the micro-blogging service a reputation as a powerful way to reach and research consumers.
I recently interview Craig Greenfield, VP, Search and Performance Media, Performics, about his team’s Twitter use. They use it to help promote Performics’ marketing services, as well as enhance their clients’ campaigns and research.
Here’re [...]
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Tag Archive: vp
Customer Data via Twitter
Interviewing In-House Experts for Audio/Video Content
Our recent case study about Level 3 Communications’ video eBook highlighted a great tactic for getting non-marketing colleagues to help create marketing content. It can be hard to convince a busy VP or engineering-type to write something for you, but they’ll often agree to be interviewed on a subject for a video or audio piece. [...]
Marketing Daily: Altoids, Fox Partner On Online And Mobile Series
Making the series available to fans “on the go” via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, “furthers the evolution” of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily.
Source:Marketing Daily: Altoids, Fox Partner On Online And Mobile [...]
Customize Email for Pull Marketing
Datran Media’s VP of media services explains how email is becoming pull marketing at the point of greatest engagement– leading right to and even through the transaction.
Source:Customize Email for Pull Marketing
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Back To Basics
ValueClick VP of targeting and optimization Joshua Koran is one of the made members of the BT (that’s “behavioral targeting”) mafia, one of the minds behind Yahoo’s behavioral engine for a number of years before coming to ValueClick in 2007. The ad server and performance ad network is not always known for its BT [...]
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