The battle for the hearts, minds and wallets of radio broadcasters continues. Arbitron, the incumbent radio ratings research firm, will increase its target sample sizes for cell-phone-only households in its diary markets this spring.
Source:MediaDailyNews: Arbitron Speeds Up Cell Phone Sampling
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Getting ready for consumers to open their wallets
Source:E-Tailers Investing Ahead of Recovery
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Despite recent optimistic news from US economists about a financial recovery, a recent Harris Poll found that (pdf) Americans are still worried about the job market and remain unwilling to spend money on dining, entertainment, travel, big-ticket purchases and other discretionary items.
The poll found that fully two-thirds of Americans (67%) plan to decrease spending [...]
Source:Job [...]
Themed "Schooled in Style: Smart Looks for Less," the company hopes to win over kids who are looking for sizzle, but stuck with the constraints of their parents’ wallets. "We want our customers – both from the teen perspective and their parents’– to feel like they can still afford great style and quality, despite what’s [...]
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