Boomers are tech-savvy, avid Internet users and multitask online while watching TV
Source:Boomers Mix TV with Their PCs
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Boomers are tech-savvy, avid Internet users and multitask online while watching TV
Source:Boomers Mix TV with Their PCs
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American children ages 2-5 now spend more than 32 hours each week watching TV, while older children between ages 6 and 11 – who generally attend school for longer hours – spend about 28 hours in front of a television screen, according to a recent analysis by Nielsen. These numbers indicate that US kids are [...]
More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who view their cellphone as a source of entertainment. For instance, [...]