Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. …
Source:Measuring Social Media with Web Analytics, Part 1
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Tag Archive: web analytics
Measuring Social Media with Web Analytics, Part 1
Un-sexy Trend Lines Turn This Analyst On
Given that my chosen profession is a Persuasion Analyst, you would expect that I’m a bit of a data-geek, and that staring at web analytics screens and Excel spreadsheets is my idea of fun. Guilty as charged.
Ultimately, seeing our clients get positive results is what gets me out of bed…
Source:Un-sexy Trend Lines Turn This Analyst [...]
Homepage Overlay Boosts Subs
The folks at PETCO tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and other offers) on the homepage since June.
As you can see in the image below (click for [...]
Low Hanging Fruit: Cherry Picker or Lettuce Picker?
When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken? Is that how you go about optimizing your web…
Source:Low Hanging Fruit: Cherry Picker or [...]
Are Six Pixels of Separation All That Keeps Us Apart?
Today, marks the release of my great friend, Mitch Joel’s, book Six Pixels of Separation. You may have never heard of Mitch, I promise you that you will. In Canada, Mitch Joel is considered an Internet Marketing Rock Star. It is well deserved nick name, especially if you have ever…
Source:Are Six Pixels of Separation All [...]
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