I’ve been working with a salesperson at a branded Web site over the past two months or so about an upcoming campaign. The process has been going OK, but the approvals for creative have been slow, so the launch date is a moving target. My client gave me a call, asking me about [...]
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Tag Archive: Woe
Woe The Digital Sale: I Can Hear You Calling, But…
Question from the mailbag: I sell ads for a blog network. We’re fairly well known but there a re a lot of us out there, for sure. I call on agency and client media people. And when I say “I call,” I mean I dial and the phone rings, but I don’t get many [...]
Woe The Digital Sale: Reflections On Gift-Giving
From the mailbox: Our agency mail room was a bit more busy this year than last year delivering vendors’ gifts — but ouch, my stomach still hurts from eating too many Harry and David gift towers. If I see another foil-embossed holiday card, I may lose it. Why is it that publishers have [...]
Woe The Digital Sale: End-Of-Year Deals?
An agency person says, “Here we go again. Every November I get presented lots of ‘great deals,’ ‘amazing opportunities’ and ’special offers’ on media plans that of course have to start right away. Do these salespeople know that hitting THEIR sales quota is not MY primary goal?
Source:Woe The Digital Sale: End-Of-Year Deals?
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Woe The Digital Sale: Why No Cherry-Picking?
Question from the mailbag: Why can’t I just cherry-pick placements that I need for my media plan? I’ve been working with a direct response client for a while now, and I know what works. When I RFP sites, I can’t just get what I want. I have to buy other placements that [...]
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