Laura Fortner
SVP, Marketing and Insights
CafeMom
Source:Word-of-Mouth Matters Most for Moms
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Laura Fortner
SVP, Marketing and Insights
CafeMom
Source:Word-of-Mouth Matters Most for Moms
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Word-of-mouth, magnified
Source:Making the Most of Earned Media
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Focus on word-of-mouth and earned media
Source:Marketing, Not Ads, Fuels Social Spending Growth
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Websites, word-of-mouth top information channels
Source:Facebook Keeps Its Cool Among College Students
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Online advertising less influential
Source:Word-of-Mouth Key for Video Game Industry
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